Xero is a leading provider of online accounting software based in New Zealand, founded in 2006. With over 4.2 million subscribers, Xero has established itself as a key player in cloud accounting, particularly in New Zealand, Australia, and the United Kingdom. The company focuses on helping small businesses thrive by offering innovative solutions that connect owners with their financial data, banks, and advisors anytime and anywhere. Xero automates many routine tasks, simplifying business administration and allowing users to manage invoicing, payroll, and expenses effortlessly. Known for its commitment to customer support and continuous innovation, Xero connects with more than 1,000 third-party applications, providing a comprehensive and streamlined experience for its users. With a strong leadership team and a dedicated workforce, Xero aims to enhance the productivity of small businesses and accountants alike.