Noody has captured widespread attention in the beauty industry this year due to its remarkable recognition at the prestigious 2025 Viva Beauty Awards. In June 2025, the brand secured the Breakthrough Brand of the Year accolade, celebrating its fresh and effective solutions for children’s sensitive skin conditions like eczema and irritation. This win highlights Noody’s commitment to innovative, steroid-free formulations that incorporate New Zealand native ingredients and prebiotics to soothe and protect without compromising on safety or efficacy. Industry experts and parents alike praised the brand’s rapid rise since its late 2023 launch, noting how its vibrant packaging and real-world tested products stand out on shelves.

Building on this momentum, Noody earned another significant honor just weeks earlier at the 2025 Natural Health Products NZ Awards, where it received the Marketing Award for its inventive go-to-market strategies. The award acknowledged the brand’s ability to connect authentically with families through storytelling that emphasizes natural healing and everyday resilience against skin sensitivities. This recognition not only validates Noody’s creative outreach but also underscores its growing influence in promoting accessible, plant-based care that resonates deeply with health-conscious consumers across New Zealand.

The brand’s positive buzz continued into the latter half of 2025 with strategic expansions that solidify its market presence. By July, Noody announced availability in 35 stores nationwide, making its gentle products easier for families to access and boosting its visibility in retail spaces. Complementing this growth, September brought the launch of a dedicated family range, alongside partnerships with new stockists like Baby on the Move, which further extends its reach and reinforces its role as a trusted ally in holistic skincare routines.

Noody stands as New Zealand’s pioneering prebiotic skincare line, thoughtfully crafted for the delicate needs of young and sensitive skin. Founded by holistic skincare expert Ashleigh Scott and her husband Scott Glacken, the brand emerged from their personal experiences as parents navigating eczema and irritation in their own children, building on the success of their earlier venture, The Facialist. With a mission to deliver naturally derived, effective care that nurtures without harsh chemicals, Noody prioritizes formulations tested in real family settings to ensure reliability and gentleness. Every product reflects a deep respect for Aotearoa’s natural bounty, blending local botanicals with prebiotics to foster a healthy skin microbiome and promote long-term resilience against environmental stressors.

At its core, Noody offers a curated collection of vegan-friendly essentials tailored for little ones and their caregivers, including soothing creams for eczema relief and calming sprays for bedtime rituals. Free from sulfates, fillers, and synthetic irritants, these items harness the power of New Zealand-sourced plants to address itchiness, redness, and dryness while supporting overall skin barrier function. Dermatologist-approved and cruelty-free, the brand’s conscious approach extends to sustainable packaging and personalized recommendations via simple online quizzes, empowering families to build routines that feel intuitive and joyful. This holistic ethos positions Noody not just as a skincare provider but as a compassionate companion in the journey toward healthier, happier skin for all ages.