Ecostor* is a leading New Zealand company dedicated to creating eco-friendly and sustainable beauty and personal care products. Originating from a vision of environmental stewardship and health, Ecostore was established with the aim of providing high-quality, effective products free from harmful chemicals. The company, originally founded by the Rand family, emphasizes the importance of clean living and personal health.

In 2013, the stewardship of Ecostore transitioned to the Kraus family under the leadership of Pablo Kraus. This new chapter has focused on maintaining Ecostore’s commitment to sustainability and trustworthiness. The company operates from its Toitū net carbonzero certified factory in Auckland, where it develops, manufactures, and packages a wide range of products including household cleaners, laundry detergents, body care, skincare, baby care, and oral care items. Ecostore's mission is to be the world’s most trusted and sustainable brand in home and body care. Their dedication to reducing environmental impact while providing safe, effective products underscores their commitment to both personal well-being and ecological preservation.